<normal>The first step towards effective page design is a clear understanding of your audience. Some of the points you should consider before beginning your page design are listed below:
<normal>Where will my document be read?
<normal>Physical environment is an important consideration; e.g. natural or artificial lighting, in a factory, at a desk in front of a computer with limited space. These factors should influence your choice of page and print size, binding, and the use of matte or glossy paper.
